Bob was in the cattle feeding business, where he managed feedlots and grow yards, then owned his own feed yards. He made a change in 1996, leaving the business and going into consulting. He managed a feed division for a large cooperative, then owned and operated his own feed stores in Maywood and Ogallala for ten years. He has a lifetime of practical, as well as technical experience in both the cow/calf sector and the grow yard sector. He still looks at nutritional solutions like he was on the producer’s side of the feedbunk. His motto is “ The only thing we have to sell is service”.